What makes my writing effective?
- It intimately understands its audience, and how to get that audience’s attention.
- It begins with “benefits” (what’s important to the audience), and follows with “features” (facts about the product or company).
- It’s interesting and engaging, and it gets read.
- It’s clear and coherent, and doesn’t assume readers know more than they do.
- The readers’ “next steps” are clear, and it leads them to take those steps.
- Its structure (i.e., how it “builds the case”) is just as important as its words.
If you’re looking to change buyers’ behavior,
you need a good marketing thinker who writes well.
That’d be me.
Not counting selling vegetable seeds to my neighbors at 7, or growing a paper route by ~40% at 12, I began building my sales/marketing resume in 1978, selling books door-to-door for two summers in college (dog whistle: Southwestern).
I always had native writing ability, and in 1994, after suppressing it through 15 years of successful but unsatisfying sales/marketing positions, I launched my marketing copywriting practice through an epic round of 1000+ cold calls.
Assured by many I called that I’d struggle mightily to get established—given my lack of agency credentials, writing background, paid writing experience, or contacts—I thanked them for sharing, and within four months, had more work than I could handle.
I’ve done hundreds of projects across the industry spectrum for countless clients, many of whom shared some kind words here.
Additionally, I am the self-publishing and self-marketing author of five multiple-award-winning books in The Well-Fed Writer (helping others start a copywriting biz) and Well-Fed Self-Publisher series, with 100,000+ copies of my books/ebooks in circulation.
I’ll bring all that to your project.