Turnkey Newsletters

In early 2022, one of my clients approached me about creating a monthly e-newsletter, and I ended up handling every aspect of it—coming up with a name for the new publication, finding designers to create the logo, banner and the email template, writing the copy and delivering to my client a ready-to-send product.

The client produces highly innovative, virtual-reality based CTE (Career & Technical Education) programming for secondary school districts.

The purpose of the newsletter was to keep decision-makers in that world up to date on trends within the CTE world, while highlighting the benefits of adding CTE programming to their curriculum.

I crafted the name “The LECTERN” for the publication, not only because of the sense of “authority” that the name conveyed, but just as importantly, because the word “lectern” had the letters “CTE” right in the middle of it.

Click here to view samples of the newsletter archived on my client’s site (scroll down to view the archived issues).

I’ve also done a monthly e-newsletter for the copywriting community (and readers of my Well-Fed Writer books), every month, without fail, since April 2002. Check out archived issues here.

Considering an e-newsletter, and like the idea of someone else handling all the heavy lifting* (i.e., creating the name/look, designing it, and crafting the content)? Let’s talk! Reach out by email or call 770-438-7200.

(*I work primarily with MailChimp (and can work with Constant Contact as well). While I don’t handle the actual distribution of the e-newsletter, I can deliver an editable, ready-to-send newsletter that opens up within those programs. Ask me for details!)